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Test Bank (Complete Download) for Marketing Strategy, Text and Cases, 6th Edition, O. C. Ferrell, Michael Hartline, ISBN-10: 1285073045, ISBN-13: 9781285073040, Instantly Downloadable Test Bank

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Test Bank for Marketing Strategy, Text and Cases, 6th Edition, O. C. Ferrell, Michael Hartline, ISBN-10: 1285073045, ISBN-13: 9781285073040

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Downloadable Test Bank for Marketing Strategy, Text and Cases, 6th Edition, O. C. Ferrell, Michael Hartline, ISBN-10: 1285073045, ISBN-13: 9781285073040, Test Bank (Complete) Download

You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

Part 1: SETTING THE STAGE FOR MARKETING STRATEGY.
1. Marketing in Today’s Economy.
2. Strategic Marketing Planning.
Part 2: DISCOVERING MARKET OPPORTUNITIES.
3. Collecting and Analyzing Marketing Information.
4. Developing Competitive Advantage and Strategic Focus.
Part 3: DEVELOPING MARKETING STRATEGY.
5. Customers, Segmentation, and Target Marketing.
6. The Marketing Program.
7. Branding and Positioning.
Part 4: PUTTING STRATEGY INTO ACTION.
8. Ethics and Social Responsibility in Marketing Strategy.
9. Marketing Implementation and Control.
10. Developing and Maintaining Long-Term Customer Relationships.