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Test Bank (Complete Download) for Marketing Management, 2nd Edition, By Greg Marshall, Mark Johnston, ISBN10: 0078028868, ISBN13: 9780078028861, Instantly Downloadable Test Bank

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Test Bank for Marketing Management, 2nd Edition, By Greg Marshall, Mark Johnston, ISBN10: 0078028868, ISBN13: 9780078028861

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Test Bank for Marketing Management, 2nd Edition, By Greg Marshall, Mark Johnston, ISBN10: 0078028868, ISBN13: 9780078028861

You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

Other ISBNs for this Book:
ISBN10: 0077437055 | ISBN13: 9780077437053
ISBN10: 007772612X | ISBN13: 9780077726126
ISBN10: 1259183394 | ISBN13: 9781259183393
ISBN10: 1259665526 | ISBN13: 9781259665523

PART ONE: Discover Marketing Management
Chapter 1: Marketing in Today’s Business Milieu
Chapter 2: Elements of Marketing Strategy, Planning, and Competition
PART TWO: Use Information to Drive Marketing Decisions
Chapter 3: Managing Marketing Information
Chapter 4: Understand Customers: Business-to-Consumer Markets
Chapter 5: Understand Business-to-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, and CRM
PART THREE: Develop the Value Offering – The Product Experience
Chapter 7: Product Strategy and New Product Development
Chapter 8: Build the Brand
Chapter 9: Service as the Core Offering
PART FOUR: Price and Deliver the Value Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels and Points of Customer Interface
PART FIVE: Communicate the Value Offering to Customers
Chapter 12: Promotion Strategy and New Media
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling and Direct Marketing
PART SIX: Bring It All Together – Global and Performance Dimensions
Chapter 15: Understand the Global Marketplace: Marketing Without Borders
Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance