Sale!

Test Bank (Complete Download) For M: Advertising 3rd Edition By William Arens, Michael Weigold, ISBN 10: 1259815943 Instantly Downloadable Test Bank

$100.00 $50.00

Test Bank (Complete Download) For M: Advertising 3rd Edition By William Arens, Michael Weigold, ISBN 10: 1259815943 Instantly Downloadable Test Bank

All payments are made in private and secure environment.

Description

Share

Test Bank (Complete Download) For M: Advertising 3rd Edition By William Arens, Michael Weigold, ISBN 10: 1259815943 Instantly Downloadable Test Bank

Table Of Content

part one: AN INTRODUCTION TO ADVERTISING
1 The Evolution of Advertising 2
2 The Environment of Advertising 26
3 The Business of Advertising 56

part two: UNDERSTANDING THE TARGET AUDIENCE
4 Targeting and the Marketing Mix 86
5 Communication and Consumer Behavior 116

part three: THE PLANNING PROCESS
6 Account Planning and Research 142
7 Marketing, Advertising, and IMC Planning 166

part four: THE CREATIVE PROCESS
8 Creating Ads: Strategy and Process 190
9 Creative Execution: Art and Copy 212

part five: REACHING THE TARGET AUDIENCE
10 Print Advertising 240
11 Broadcast, Cable, Digital, and Satellite Media: Television and Radio 264
12 Digital Interactive Media 290
13 Out-of-Home, Direct-Mail, and Promotional Products 312

part six: INTEGRATING MARKETING COMMUNICATIONS ELEMENTS
14 Media Planning and Buying 336
15 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion 362
16 IMC: Public Relations, Sponsorship, and Corporate Advertising 392

Reviews

There are no reviews yet.

Be the first to review “Test Bank (Complete Download) For M: Advertising 3rd Edition By William Arens, Michael Weigold, ISBN 10: 1259815943 Instantly Downloadable Test Bank”

Your email address will not be published. Required fields are marked *