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Test Bank (Complete Download) for Exploring Marketing Research, 10th Edition, William G. Zikmund, Barry J. Babin, ISBN-10: 0324788444, ISBN-13: 9780324788440, Instantly Downloadable Test Bank

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Test Bank for Exploring Marketing Research, 10th Edition, William G. Zikmund, Barry J. Babin, ISBN-10: 0324788444, ISBN-13: 9780324788440

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Downloadable Test Bank for Exploring Marketing Research, 10th Edition, William G. Zikmund, Barry J. Babin, ISBN-10: 0324788444, ISBN-13: 9780324788440, Test Bank (Complete) Download

You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

Preface.
Part I: INTRODUCTION.
1. The Role of Marketing Research.
2. Information Systems and Knowledge Management.
3. The Marketing Research Process.
4. The Human Side of Marketing Research: Organizational and Ethical Issues.
Part II: BEGINNING STAGES OF THE RESEARCH PROCESS.
5. Problem Definition: Jump-Starting the Research Process.
6. Qualitative Research Tools.
7. Secondary Data Research in a Digital Age.
Part III: RESEARCH DESIGNS FOR COLLECTING PRIMARY DATA.
8. Survey Research: An Overview.
9. Survey Research: Basic Methods of Communication with Respondents.
10. Observation.
11. Experimental Research: An Overview.
12. Test-Markets and Experimental Design.
Part IV: MEASUREMENT CONCEPTS.
13. Measurement.
14. Attitude Measurement.
15. Questionnaire Design.
Part V: SAMPLING AND FIELDWORK.
16. Sampling Designs and Sampling Procedures.
17. Determination of Sample Size: A Review of Statistical Theory.
18. Fieldwork.
Part VI: DATA ANALYSIS AND PRESENTATION.
19. Editing and Coding: Transforming Raw Data into Information.
20. Basic Data Analysis: Descriptive Statistics.
21. Univariate Statistical Analysis.
22. Bivariate Statistical Analysis: Differences Between Two Variables.
23. Bivariate Statistical Analysis: Measures of Association.
24. Introducing Multivariate Statistical Analysis.
25. Communicating Research Results: Research Report, Oral Presentation, and Research Follow-Up.
Part VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.
Appendix:
Statistical Tables.
Glossary of Frequently Used Symbols.
Glossary – Endnotes.