Description
Downloadable Test Bank for Economics of Strategy, 6th Edition, David Besanko, David Dranove, Scott Schaefer, Mark Shanley, ISBN : 9781118543238, ISBN : 9781118441473, ISBN : 9781118273630, Test Bank (Complete) Download
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Table of Contents
INTRODUCTION: STRATEGY AND ECONOMICS 1
ECONOMICS PRIMER: BASIC PRINCIPLES 9
PART ONE: FIRM BOUNDARIES
1 The Power of Principles: An Historical Perspective 41
2 The Horizontal Boundaries of the Firm 61
3 The Vertical Boundaries of the Firm 98
4 Integration and Its Alternatives 132
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5 Competitors and Competition 165
6 Entry and Exit 196
7 Dynamics: Competing Across Time 226
8 Industry Analysis 258
PART THREE: STRATEGIC POSITION AND DYNAMICS
9 Strategic Positioning for Competitive Advantage 293
10 Information and Value Creation 333
11 Sustaining Competitive Advantage 363
PART FOUR: INTERNAL ORGANIZATION
12 Performance Measurement and Incentives 401
13 Strategy and Structure 437
14 Environment, Power, and Culture 470
GLOSSARY 501
NAME INDEX 511
SUBJECT INDEX 517
