## Description

**Downloadable Test Bank for Business Research Methods, 9th Edition, William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin, ISBN-10: 1111826927, ISBN-13: 9781111826925, Test Bank (Complete) Download**

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Preface.

PART I: INTRODUCTION.

1. The Role of Business Research.

2. Information Systems and Knowledge Management.

3. Theory Building.

4. The Business Research Process: An Overview.

5. The Human Side of Business: Organizational and Ethical Issues.

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.

6. Problem Definition: The Foundation of Business Research.

7. Qualitative Research Tools.

8. Secondary Data Research in a Digital Age.

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.

9. Survey Research: An Overview.

10. Survey Research: Communicating with the Respondents.

11. Observation Methods.

12. Experimental Research.

PART IV: MEASUREMENT CONCEPTS.

13. Measurement and Scaling Concepts.

14. Attitude Measurement.

15. Questionnaire Design.

PART V: SAMPLING AND FIELDWORK.

16. Sampling Designs. and Procedures.

17. Determination of Sample Size: A Review of Statistical Theory.

18. Fieldwork.

PART VI: DATA ANALYSIS AND PRESENTATION.

19. Editing and Coding: Transforming Raw Data into Information.

20. Basic Data Analysis: Descriptive Statistics.

21. Univariate Statistical Analysis.

22. Bivariate Statistical Analysis: Differences Between Two Variables.

23. Bivariate Statistical Analysis: Measures of Association.

24. Multivariate Statistical Analysis.

25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.

PART VII: CRITICAL THINKING CASES.

Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes.

Index.