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Solution Manual (Complete Download) for Strategic Brand Management: Global Edition, 4/E, Kevin Keller, ISBN-10: 0273779419, ISBN-13: 9780273779414, ISBN-10: 0273779427, ISBN-13: 9780273779421, Instantly Downloadable Solution Manual

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Solution Manual for Strategic Brand Management: Global Edition, 4/E, Kevin Keller, ISBN-10: 0273779419, ISBN-13: 9780273779414, ISBN-10: 0273779427, ISBN-13: 9780273779421

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Downloadable Instructor’s Solution Manual for Strategic Brand Management: Global Edition, 4/E, Kevin Keller, ISBN-10: 0273779419, ISBN-13: 9780273779414, ISBN-10: 0273779427, ISBN-13: 9780273779421, Instructor’s Solution Manual (Complete) Download

This is not an original TEXT BOOK (or Test Bank or original eBook). You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential. All orders are safe, secure and confidential.

Table of Contents

Part I: Opening Perspectives

Chapter 1 Brands and Brand Management

Part II:Identifying and Establishing Brand Positioning and Values

Chapter 2 Customer-Based Brand Equity

Chapter 3 Brand Positioning

Part III:Planning and Implementing Brand Marketing Programs

Chapter 4 Choosing Brand Elements to Build Brand Equity

Chapter 5 Designing Marketing Programs to Build Brand Equity

Chapter 6 Integrating Marketing Communications to Build Brand Equity

Chapter 7 Leveraging Secondary Brand Associations to Build Brand Equity

Part IV:Measuring and Interpreting Brand Performance

Chapter 8 Developing a Brand Equity Measurement and Management System

Chapter 9 Measuring Sources of Brand Equity: Capturing Customer Mind-Set

Chapter 10 Measuring Outcomes of Brand Equity: Capturing Market Performance

Part V:Growing and Sustaining Brand Equity

Chapter 11 Designing and Implementing Branding Strategies

Chapter 12 Introducing and Naming New Products and Brand Extensions

Chapter 13 Managing Brands over Time

Chapter 14 Managing Brands over Geographic Boundaries and Market Segments

Part VI:Closing Perspectives

Chapter 15 Closing Observations